The History Of The Bean - 992 Words

The History of the Bean Coffee has turn into an international sensation for consumers everywhere, in today society you can’t walk a mile without finding a Starbucks cafà © on every street. New Yorkers especially can’t go a day without their Grande fix which, cause many such as myself to wonder where did it all begin. For Jerry Baldwin and his partners (), it all began in 1971 in Seattle Washington. The name of the Starbucks was from Herman Melville’s Moby Dick. The idea of the store initially was to sell coffee beans and equipment by Alfred Peet , a coffee roaster himself who taught his style of roasting to the gentleman. In 1982 Howard Shultz joined the team as director of retail operation and marketing. Shultz decided that selling coffee†¦show more content†¦It prides itself in the ethical way it does business, through community, sourcing, environment, diversity and wellness. It strives to live out its mission statement and values every day. Starbuc ks openly displays its commitment to being socially responsible and wants its customers to know exactly how Starbucks is doing so. It plasters its mission statement and values on the walls of many of the stores, it prints facts onto its coffee cups, it dedicates countless pages on the company website to Ethical and Social Responsibility its responsibility, and Starbucks even compiles an annual report dedicated to its corporate social responsibility. By examining Starbucks and its commitment to social responsibility, I am going to argue that a company can achieve profitable growth and enhanced shareholder value by conducting business in an ethical manner. Customers are more willing to pay a higher price and utilize a company’s products if they know that they are supporting a company that is socially responsible. I use the theories of ethicists Thomas Donaldson and Edwin Hartman to help determine whether a company is acting ethically. Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington. It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60