Christmas Day free essay sample

Final exam Assignment Example | Topics and Well Written Essays - 1000 words

End of the year test - Assignment Example Key administration additionally accepts the accountability of deciding if the system requires any alteration due the adjustment in the outer condition of the element. In this manner, it tends to be deduced key administration framework is profoundly significant for an organization’s endurance in a serious industry. So as to build its offer in the general market, an association needs to expand its client base. Shoppers are exceptionally significant for an association since it is the end customer that decides the achievement of an association. In the event that the association figures out how to keep up generosity among the buyers, it would be fruitful in procuring the piece of the overall industry in any case the association probably won't have the option to confront the dangers presented by its rivals. Key administration framework enables an association to direct intermittent assessment of the outer variables that influence the organization’s procedure and one of those c omponents is the consumer’s request. In this manner, by utilizing key administration framework, an association can survey the social patterns and the interest for its items among customers. An association can likewise get criticism from purchasers with respect to its items. As such, an association can offer better open types of assistance by utilizing key administration framework and planning its methodology as per the purchaser request. Therefore, it tends to be presumed that vital administration framework is significant for an association since it enables the association to figure techniques subsequent to surveying the outside condition of the association. In this way, the methodology dictated by the association would be in similarity with the buyer patterns and the association would have the option to offer better open types of assistance. This would thusly help the association in building its altruism among the purchasers also. Question 2 Please distinguish and depict fiv e (5) key ecological changes that can impact vital administration. An association is constantly influenced by the earth it works in. It can never be secluded from its condition accordingly it needs to ceaselessly adjust to its outer condition. There are sure outer variables that influence the vital administration of an association. The natural changes that can impact the vital administration are; Political, Economic, Social, Technological and Legal. Political changes rely on degree to which the administrative specialists partake in the economy of the nation. The political changes that may impact an organization’s vital administration are changes in charge approach, corporate laws identified with social duty, changes in ecological laws, limitations upon exchange and taxes. Every one of these components can influence the association as per the matter of the association. On the off chance that the association is an exchanging organization and it imports merchandise in mass amoun ts, it very well may be profoundly influenced by import limitations and duties on imports forced by the legislature. In this manner, the association may need to adjust its technique appropriately. Financial changes might be changes in loan costs, expansion rate and the trade rates. In the event that the association conducts business in universal market, any adjustment in return rates can impact its business exchanges. Social changes that may

If You Could Only Read One Author for the Rest of Your Life, Who Would it Be

If You Could Only Read One Author for the Rest of Your Life, Who Would it Be This post comes to you from a Tumblr post which raised the question of most bookworms nightmares: whom would you choose if you could only read one author for the rest of your life? Me and ten other Rioters have risen to the challenge and thought about this hard. via GIPHY Here you have it, our answers through clenched teeth. There couldnt be recommendations more passionate than these. Daphne du Maurier Why: Most people find it difficult to name their Top Favourite Book of All Time, but my answer has not changed since the age of 15. Mine is Rebecca. Hands down. While du Maurier has 37 works in total listed on Wikipedia, Ive only read five of those, so shes my obvious choice. She never fails to disappoint, her writing is an explosive combination of various genres, and her body of work will last me a long while. â€"Deepali Agarwal Diana Wynne Jones Why: Diana RIP was one of the most creative fantasy writers of our time. She knew how to make up as she went along, which led to dozens of books. Her writing was hilarious, unconventional, cynical and yet knowledgeable about the power of belief and magic. I could reread her Chrestomanci books for days on end, and her short stories are constant steadfast examples of how to write. â€"Priya Sridhar Jane Austen Why: Is it totally predictable if I say Jane Austen? It is, isn’t it? However, I used to read Pride and Prejudice once a year and I’ve always thought of it as my number one desert island novel. There’s something about it that just feels comforting to me. Austen’s novels are at times funny, romantic, and devastating. No matter my mood, I can always find a character whose outlook matches my own. Though it would be, I imagine, tiresome at times to reread only six (and a half?) novels over and over again, there’s no one else I’d rather commit to. â€"Lacey deShazo John O’Hara Why: Hokay, but have you READ Appointment in Samarra? The way I think of this book is like F. Scott Fitzgerald, but a Fitzgerald where women are actually people and not a caricatured/poorly outlined/purposefully blurred set of dream girls whose raison dêtre is to ensnare and/or torture young men who will spend their lives striving to keep said dream girls in fancy clothes and Persian cats or whatever the ladies are into nowadays. Tennis, probably. He shows compassion for the life each person has to live, and yeah, I’m good with absorbing that lesson for the rest of my life. â€"Alice Burton Haruki Murakami Why: I like variety when I readâ€"fiction, non-fiction, long, short, different genres, etc. Haruki Murakami would give me a ton to work with. He’s got fourteen novels, eleven nonfiction books/essays, and tons of short stories. I’m not usually a rereader, but his magical realism is something I could read over and over and still find something new to consider. Books like The Wind-Up Bird Chronicle and 1Q84 could keep me busy for years. He’s also still publishing new work, which would give me hope for something fresh, and he has quite a few books that haven’t yet been translated into English. Maybe a good reason to learn Japanese? â€"Susie Dumond Siddhartha Mukherjee I am one of those people who has little-to-no working knowledge of science and all of its intricacies, but I freakin’ love science. I love love reading about it, I love listening to podcasts about it, I love watching documentaries about it. And what I love about Mukherjee’s work is that he presents the reader with very digestible information, but trusts the reader. He trusts that the reader has the intelligence to understand more complex concepts and manages to explain them in a way that doesn’t condescend to the reader. As long as Siddhartha Mukherjee is finding things to write about, I’ll be eager to learn about those things. â€"Elizabeth Allen Ian McEwan Why: While I have already read almost every one of his books, Ian McEwan’s writing is so lush, so gorgeous, that I feel sure I could enjoy revisiting them over and over. It also helps that he has a sizable list of works, so I have a nice collection to work from to stave off boredom. But maybe the biggest selling point for McEwan is that he never seems to tread the same ground twice. Each of his books is a completely new environment and set of characters. So if I have to pick only one author, Ian McEwan is the guy for me. â€"Heather Bottoms Ursula K. Le Guin Why: I can think of no other author I respect more than Ursula K. Le Guin. Her writing is beautiful and thought-provoking, and not only does she have an extensive bibliography, but she also has written across so many genres: novels, short stories, essays, poetry. Some of her books have changed the way I view the world. I could never tire of reading her. I was so sad at her passing, but I’m glad to have so many books of hers to treasure. â€"Margaret Kingsbury Vladimir Nabokov There are other authors that are more important to my life, that have made more of an impactâ€"other authors that have written works that have spoken to my soul. But the thing is, I’m a fast reader, and I don’t think I could deal with an author that has five books out for all-time, even if they are a favorite. I’ve read Lolita five times now, and learn new things on each read, and Pale Fire I’ve read twice and still feel as though there’s much to learn. Reading his books once through would take me years, and feeling I had a handle on them would take even longer. So my answer is Nabokovâ€"not because necessarily he’s my favorite author, but because it would allow me to stay studying and never get bored. â€"Leah Rachel von Essen Alyssa Cole Why: We’ve already seen that there is pretty much nothing in the fictional world that Alyssa can’t write, and her brief articles across the interwebs (and her twitter, of course) show that if she ever ventured into nonfiction, she’d be pretty great at that, too. Spec fic? Alyssa. Well-researched, thoughtful, emotional, funny historical fiction? Alyssa. Modern princess? Alyssa. Short? Alyssa. Long? Alyssa. Tweets about smol kittens? Alyssa. I still haven’t made it through her backlist, and there’s plenty to go around. If she continues to write even at the pace she’s going now, I could happily subsist on her writing and continually discover something new to love about it. â€"Jessica Pryde Doris Lessing Well, first of all, the lady was prolific. With well over 50 books, her collected work would keep a reader busier than the oeuvre of one of those novel-a-decade authors. Besides the sheer size of this output, Lessing’s books are diverse in terms of genre (encompassing comics, poetry, memoir, short stories, science fiction, literary novels, essays, and what Wikipedia intriguingly classifies as “Cat Tales”). Collectively, these works are a kind of guide to major moments and movements of the 20th century, including upheavals in colonialism, feminism, and socialism. But more than all this, Lessing is just an incredibly impressive chronicler of human beliefs. There’s nothing more interesting. â€"Christine Ro via GIPHY So whom would you pick, if you could only read ONE author for the rest of your life? An author you could reread all the time without getting bored? An author whose *one* book is your happy place? An author with the most extensive bibliography? A new-ish author you expect really good things from? Roxane Gay, because in this hypothetical scenario, one can also read the authors tweets? GRRM, just in case he finishes Winds of Winter? Leave a comment!

The History Of The Bean - 992 Words

The History of the Bean Coffee has turn into an international sensation for consumers everywhere, in today society you can’t walk a mile without finding a Starbucks cafà © on every street. New Yorkers especially can’t go a day without their Grande fix which, cause many such as myself to wonder where did it all begin. For Jerry Baldwin and his partners (), it all began in 1971 in Seattle Washington. The name of the Starbucks was from Herman Melville’s Moby Dick. The idea of the store initially was to sell coffee beans and equipment by Alfred Peet , a coffee roaster himself who taught his style of roasting to the gentleman. In 1982 Howard Shultz joined the team as director of retail operation and marketing. Shultz decided that selling coffee†¦show more content†¦It prides itself in the ethical way it does business, through community, sourcing, environment, diversity and wellness. It strives to live out its mission statement and values every day. Starbuc ks openly displays its commitment to being socially responsible and wants its customers to know exactly how Starbucks is doing so. It plasters its mission statement and values on the walls of many of the stores, it prints facts onto its coffee cups, it dedicates countless pages on the company website to Ethical and Social Responsibility its responsibility, and Starbucks even compiles an annual report dedicated to its corporate social responsibility. By examining Starbucks and its commitment to social responsibility, I am going to argue that a company can achieve profitable growth and enhanced shareholder value by conducting business in an ethical manner. Customers are more willing to pay a higher price and utilize a company’s products if they know that they are supporting a company that is socially responsible. I use the theories of ethicists Thomas Donaldson and Edwin Hartman to help determine whether a company is acting ethically. Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington. It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60

The United States Foundation And New England - 1225 Words

The United States foundation started off with the thirteen colonies. The thirteen colonies consists of Maryland, New Hampshire, Virginia, Connecticut, Massachusetts, Rhode Island, Delaware, North Carolina, South Carolina, New Jersey, New York, Pennsylvania, and Georgia. All of them were separated into three categories. These categories are known as Southern, New England, and Middle colonies. The New England colonies consists of Connecticut, Massachusetts, Rhode Island, and New Hampshire. In New England the types of settlers were basically English, Puritan, and farmers. Also the Geography/climate is known as rocky, forests, hilly, poor soil, long winters, and limited farming. In New England major towns they built around a commons, Boston, Providence, and newports. The major economic activities that new england did small farms, merchants, craftsmen, boatbuilding, whaling, lumbering, and fishing or gathering fish. The religious groups back in the time in that area was the Puritans and they were very strict, gloomy, and superstitious. The educational opportunities that the colonies were given in this place were pretty clear and straight to the point. There was schooling for both boys and girls which means sex differentiality didn t really mean anything well it s kind of like it is today. Only that in those times the only allowed marriage was a man and a female nothing more. It was important that everyone could read the bible to understand and learn the ways of theirShow MoreRelatedReasons for Colonial Migration were Gold Glory, and God649 Words   |  3 Pagespositions in government in the new place. God was to escape religious persecution. Another area of migration was also slaves to go work the land. Many groups migrated to the New World from many different places, for many different reasons, and had many effects on the New World. Two groups of migration are the Pilgrims, and the Quakers. Both groups came to the New World mainly for god, although they were probably motivated by other things. The Pilgrims came to the New World because they wanted to worshipRead MoreFoundations of US Government Essay628 Words   |  3 PagesIn the making of the United States, there were many events that are important. This paper intends to highlight a few of those events including; Magna Carta, Mayflower Compact, Declaration of Independence, Articles of Confederation and the Federalist Papers. Many events in America’s history helped to establish the United States as a free and independent country. The Declaration of Independence in particular explains the rights and freedoms that Americans. Each document is like a stepping stones thatRead MoreEssay about Jamestown Project1374 Words   |  6 Pagesimportant to United State’s history but also to British history. From the motivations to the lasting effects, she gives an accurate account of all components involved in Jamestown. Also, there is a chapter devoted to the Native American experience, which shows a non-Western view of events. The book is written in a format that is easily read but also compacted with information. More importantly she puts Jamestown in its right place in United State’s and British history, as the foundation of colonialRead MoreAnalysis of the Declaration of Independence Essay1040 Words   |  5 Pagesshackles of King George. This document has affected the building blocks of the United States and is one of the most important documents in U.S. history. The Declaration of Independance was the foundation of what this country was based on. However, what Jefferson and the other signers might not have expected is the strech, the firm words, would have across the world. The document made such an impression because it was a new and differnet way of dealing with political issues, and they werent asking forRead MoreJohn Locke And Natural Rights1049 Words   |  5 PagesIn the 18th century in England, many new thoughts and ideals were appearing. During this time, famously known as the Enlightenment, philosophers thought of ways to better governments in the world. There were six main ideals that arose from this time period: progress, reason, natural rights, separation of powers, the social contract and laissez-faire. These ideals shaped many governments throughout the world. The most significant ideal is natural rights. The idea of natural rights influenced manyRead MoreDiverse Cultures in the Colonies Essay857 Words   |  4 Pages The colonies of the New World were formed by a very diverse group of people. The colonists had personal reasons for settling in America. Socially, politically, and religiously they all differed. I will explain their backgrounds on each and then tie it all together showing you how our country came to be an equal nation of all these peoples. nbsp;nbsp;nbsp;nbsp;nbsp;First of all, the colonists were socially different. Most of the first settlers were not the first born men in the family. TheyRead MoreNew Englander s Opposition Of The War Of 18121132 Words   |  5 PagesNew Englander’s Opposition to the War of 1812 The War of 1812 was predominantly fought between the United States and the United Kingdom for a variety of complex reasons but most notably was caused by Britain’s inability to treat the newly-freed America as anything but a colonial body. Americans were overall outraged into war by their own government’s sanctioned trade embargoes, the impressments of seamen by the United Kingdom, and interpersonal negative sentiments that greatly restricted America’sRead MoreReligion Has Played An Important Role In The History Of1108 Words   |  5 Pagesrole in the history of the United States and in creating the colonies of the New World in many ways. Religion was definitely one of the major reasons for the establishment of the colonies. The early colonists wanted the freedom to worship God as they seen as proper, and they were promised this freedom of worship. Most of these colonies were deeply rooted in their religious beliefs. Religion strongly influenced the social a nd political life of the colonial times in the New World. Generally, in theRead MoreEssay on Benjamin Franklin: American Diplomat1045 Words   |  5 Pages During the seventeen hundreds, the United States was created by a group of individuals who stressed the freedom, equality, and justice for all people. The founders of the United States had no idea they would create one of the richest nations in the world. Today however, many Americans have forgotten to honor these groups of intellectuals that built this country and refused to rule it. Benjamin Franklin, a famous and respected diplomat in the seventeen hundreds, was one of the most influential foundersRead MoreCause Of The War Of 18121643 Words   |  7 Pagesthe outbreak of war between England and France in 1793 that ultimately lead to the war of 1812 Pg 24 Threat of Invasion England went back to war with france in 1803. Napoleon was determined to defeat England on her own soil and never again until the summer of 1940 was England so near invasion and defeat. British Policy towards the United states was governed by European affairs. United States was involved inextricably in the Affairs of Europe. From 1803 to 1805 England considered herself in imminent

Practical Demonkeeping Chapter 31-32 Free Essays

31 GOOD GUYS Augustus Brine, Travis, and Gian Hen Gian were squeezed into the seat of Brine’s pickup. As they approached Effrom and Amanda’s house, they spotted a beige Dodge parked in the driveway. â€Å"Do you know what kind of car they drive?† Travis asked. We will write a custom essay sample on Practical Demonkeeping Chapter 31-32 or any similar topic only for you Order Now Brine was slowing down. â€Å"An old Ford, I think.† â€Å"Don’t slow down. Keep going,† Travis said. â€Å"But why?† â€Å"I’d bet anything that Dodge is a police car. There’s a whip antenna pinned down on the back.† â€Å"So what? You haven’t done anything illegal.† Brine wanted to get it over with and get some sleep. â€Å"Keep going. I don’t want to answer a lot of questions. We don’t know what Catch has been doing. We can come back later, after the police leave.† The Djinn said, â€Å"He has a point, Augustus Brine.† â€Å"All right.† Brine gunned the pickup and sped by. In a few minutes they were sitting in Jenny’s kitchen listening to the answering machine. They had gone in the back way to avoid the burnt, doughy mess in the front yard. â€Å"Well,† Travis said, resetting the machine, â€Å"that buys us a little time before we have to explain it to Jenny.† â€Å"Do you think Catch will come back here?† Brine asked. â€Å"I hope so,† Travis said. â€Å"Can’t you concentrate your will on bringing him back until we can find out if Amanda still has the candlesticks?† â€Å"I’ve been trying. I don’t understand this much more than you do.† â€Å"Well, I need a drink,† Brine said. â€Å"Is there anything in the house?† â€Å"I doubt it. Jenny said she couldn’t keep anything in the house or her husband would drink it. She drank all the wine last night.† â€Å"Even some cooking sherry would be fine,† Brine said, feeling a little sleazy as he spoke. Travis began going through the cupboards. â€Å"Should you find a small quantity of salt, I would be most grateful,† the Djinn said. Travis found a box of salt among the spices and was handing it to the Djinn when the phone rang. They all froze and listened as the machine played Jenny’s outgoing message. After the beep there was a pause, then a woman’s voice. â€Å"Travis, pick up.† It was not Jenny. Travis looked to Brine. â€Å"No one knows I’m here.† â€Å"They do now. Pick it up.† Travis picked up the phone, and the answering machine clicked off. â€Å"This is Travis.† Brine watched the color drain out of the demonkeeper’s face as he listened. â€Å"Is she all right?† Travis said into the phone. â€Å"Let me talk to her. Who are you? Do you know what you’re getting yourself into?† Brine couldn’t imagine what was going on in the conversation. Suddenly Travis screamed into the phone, â€Å"He’s not an Earth spirit – he’s a demon. How can you be so stupid?† Travis listened for a moment more, then looked at Augustus Brine and covered the receiver with his hand. â€Å"Do you know where there are some caves to the north of town?† â€Å"Yes,† Brine said, â€Å"the old mushroom farm.† Travis spoke into the phone, â€Å"Yes, I can find it. I’ll be there at four.† He sat down hard on one of the kitchen chairs and let the phone fall into its cradle. â€Å"What’s going on?† Brine demanded. Travis was shaking his head. â€Å"Some woman is holding Jennifer and Amanda and her husband hostage. Catch is with her and she has the candlesticks. And you were right, there are three invocations.† â€Å"I don’t understand,† Brine said. â€Å"What does she want?† â€Å"She thinks that Catch is some kind of benevolent Earth spirit. She wants his power.† â€Å"Humans are so ignorant,† the Djinn said. â€Å"But what does she want with you?† Brine asked. â€Å"She has the candlesticks and the invocations.† â€Å"They’re in Greek. They want me to translate the invocations or they’ll kill Jenny.† â€Å"Let them,† the Djinn said. â€Å"Perhaps you can bring Catch under control with the woman dead.† Travis exploded. â€Å"They thought of that, you little troll! If I don’t show up at four, they’ll kill Jenny and destroy the invocation. Then we’ll never be able to send Catch back.† Augustus Brine checked his watch. â€Å"We’ve got exactly an hour and a half to come up with a plan.† â€Å"Let us retire to the saloon and consider our options,† the Djinn said. 32 THE HEAD OF THE SLUG Augustus Brine led the way into the Head of the Slug. Travis followed, and Gian Hen Gian shuffled in last. The saloon was nearly empty: Robert was sitting at the bar, another man sat in the dark at a table in the back, and Mavis was behind the bar. Robert turned as they entered. When he saw Travis, he jumped off the stool. â€Å"You fucking asshole!† Robert screamed. He stormed toward Travis with his fist cocked for a knockout blow. He got four steps before Augustus Brine threw out a massive forearm that caught him in the forehead. There was a flash of tennis shoes flailing in the air as Robert experienced the full dynamic range of the clothesline effect. A second later he lay on the floor unconscious. â€Å"Who is that?† Travis asked. â€Å"Jenny’s husband,† Brine answered, bending over and inspecting Robert’s neck for any jutting vertebrae. â€Å"He’ll be okay.† â€Å"Maybe we should go somewhere else.† â€Å"There isn’t time,† Brine said. â€Å"Besides, he might be able to help.† Mavis Sand was standing on a plastic milk box peering over the bar at Robert’s supine form. â€Å"Nice move, Asbestos,† she said. â€Å"I like a man that can handle himself.† Brine ignored the compliment. â€Å"Do you have any smelling salts?† Mavis climbed down from her milk box, rummaged under the bar for a moment, and came up with a gallon bottle of ammonia. â€Å"This should do it.† To Travis and the Djinn she said: â€Å"You boys want anything?† Gian Hen Gian stepped up to the bar. â€Å"Could I trouble you for a small quantity†¦Ã¢â‚¬  â€Å"A salty dog and a draft, please,† Travis interrupted. Brine wrapped one arm under Robert’s armpits and dragged him to a table. He propped him up in a chair, retrieved the ammonia bottle from the bar, and waved it under Robert’s nose. Robert came to, gagging. â€Å"Bring this boy a beer, Mavis,† Brine said. â€Å"He ain’t drinking today. I’ve been pouring him Cokes since noon.† â€Å"A Coke, then.† Travis and the Djinn took their drinks and joined Brine and Robert at the table, where Robert sat looking around as if he were experiencing reality for the first time. A nasty bump was rising on his forehead. He rubbed it and winced. â€Å"What hit me?† â€Å"I did,† Brine said. â€Å"Robert, I know you’re angry at Travis, but you have to put it aside. Jenny’s in trouble.† Robert started to protest, but Brine raised a hand and he fell silent. â€Å"For once in your life, Robert, do the right thing and listen.† It took fifteen minutes for Brine to relate the condensed version of the demon’s story, during which time the only interruption was the screeching feedback of Mavis Sand’s hearing aid, which she had cranked up to maximum so she could eavesdrop. When Brine finished, he drained his beer and ordered a pitcher. â€Å"Well?† he said. Robert said, â€Å"Gus, you’re the sanest man I know, and I believe that you believe Jenny is in trouble, but I don’t believe this little man is a genie and I don’t believe in demons.† â€Å"I have seen the demon,† came a voice from the dark end of the bar. The figure who had been sitting quietly when they came in stood and walked toward them. They all turned to see a rumpled and wrinkled Howard Phillips staggering out of the dark, obviously drunk. â€Å"I saw it outside of my house last night. I thought it was one of the slave creatures kept by the Old Ones.† â€Å"What in the hell are you talking about, Howard?† Robert asked. â€Å"It doesn’t matter any longer. What matters is that these men are telling you the truth.† â€Å"So now what?† Robert said. â€Å"What do we do now?† Howard pulled a pocket watch from his vest and checked the time. â€Å"You have one hour to plan a course of action. If I can be of any assistance†¦Ã¢â‚¬  â€Å"Sit down, Howard, before you fall down,† Brine said. â€Å"Let’s lay it out. I think it’s obvious from what we know that there is no way to hurt the demon.† â€Å"True,† Travis said. â€Å"Therefore,† Brine continued, â€Å"the only way to stop him and his new master is to get the invocation from the second candlestick, which will either send Catch back to hell or empower Gian Hen Gian.† â€Å"When Travis meets them, why don’t we just rush them and take it?† Robert said. Travis shook his head. â€Å"Catch would kill Jenny and the Elliotts before we ever got close. Even if we got hold of the invocation, it has to be translated. That takes time. It’s been years since I’ve read any Greek. You would all be killed, and Catch would find another translator.† â€Å"Yes, Robert,† Brine added. â€Å"Did we mention that unless Catch is in his eating form, which must have been what Howard saw, no one can see him but Travis?† â€Å"I am fluent in Greek,† Howard said. They all looked at him. â€Å"No,† Brine said. â€Å"They expect Travis to be alone. The mouth of the cave is at least fifty yards from any cover. As soon as Howard stepped out, it would be over.† â€Å"Maybe we should let it be over,† Travis said. â€Å"No. Wait a minute,† Robert said. He took a pen from Howard’s pocket and began scribbling figures on a cocktail napkin. â€Å"You say there’s cover fifty yards from the caves?† Brine nodded. Robert did some scribbling. â€Å"Okay, Travis, exactly how big is the print on the invocation? Can you remember?† â€Å"What does it matter?† â€Å"It matters,† Robert insisted. â€Å"How big is the print?† â€Å"I don’t know – it’s been a long time. It was handwritten, and the parchment was pretty long. I’d guess the characters were maybe a half-inch tall.† Robert scribbled furiously on the napkin, then put the pen down. â€Å"If you can get them out of the cave and hold up the invocation – tell them you need more light or something – I can set up a telephoto lens on a tripod in the woods and Howard can translate the invocation.† â€Å"I don’t think they’ll let me hold the parchment up long enough for Howard to translate. They’ll suspect something.† â€Å"No, you don’t understand.† Robert pushed the napkin he had been writing on in front of Travis. It was covered with fractions and ratios. Looking at it, Travis was baffled. â€Å"What does this mean?† â€Å"It means that I can put a Polaroid back on one of my Nikons and when you hold up the parchments, I can photograph them, hand the Polaroid to Howard, and thirty seconds later he can start translating. The ratios show that the print will be readable on the Polaroid. I just need enough time to focus and set exposure, maybe three seconds.† Robert looked around the table. Howard Phillips was the first to speak. â€Å"It sounds feasible, although fraught with contingencies.† Augustus Brine was smiling. â€Å"What do you think, Gus?† Robert asked. â€Å"You know, I always thought you were a lost cause, but I think I’ve changed my mind. Howard’s right, though – there’s lot of ifs involved. But it might work.† â€Å"He is still a lost cause,† the Djinn chimed in. â€Å"The invocation is useless without the silver Seal of Solomon, which is part of one of the candlesticks.† â€Å"It’s hopeless,† Travis said. Brine said, â€Å"No, it’s not. It’s just very difficult. We have to get the candlesticks before they know about the seal. We’ll use a diversion.† â€Å"Are you going to explode more flour?† asked Gian Hen Gian. â€Å"No. We’re going to use you as bait. If Catch hates you as much as you say, he’ll come after you and Travis can grab the candlesticks and run.† â€Å"I don’t like it,† Travis said. â€Å"Not unless we can get Jenny and the Elliotts clear.† â€Å"I agree,† said Robert. â€Å"Do you have a better idea?† Brine asked. â€Å"Rachel is a bitch,† Robert said, â€Å"but I don’t think she’s a killer. Maybe Travis can send Jenny down the hill from the caves with the candlesticks as a condition to translating the invocation.† â€Å"That still leaves the Elliotts,† Brine said. â€Å"And besides, we don’t know if the demon knows the seal is in the candlesticks. I think we go for the diversion plan. As soon as Howard has the invocation translated, Gian Hen Gian should step out of the woods and we all go for it.† Howard Phillips said, â€Å"But even if you have the seal and the invocation, you still have to read the words before the demon kills us all.† â€Å"That’s right,† said Travis. â€Å"And the process should begin as soon as Rachel starts reading the words I translate, or Catch will know something is up. I can’t bluff on the translation at my end.† â€Å"You don’t have to,† Brine said. â€Å"You simply have to be slower than Howard, which doesn’t sound like a problem.† â€Å"Wait a second,† Robert said. He was out of his seat and across the bar to where Mavis was standing. â€Å"Mavis, give me your recorder.† â€Å"What recorder?† she said coyly. â€Å"Don’t bullshit me, Mavis. You’ve got a microcassette recorder under the bar so you can listen to people’s conversations.† Mavis pulled the recorder out from under the bar and reluctantly handed it over to Robert. â€Å"This is the solution to the time problem,† Robert said. â€Å"We read the invocation into this before the genie comes out of the woods. When and if we get the candlesticks, we play it back. This thing has a high speed for secretaries to use when typing dictation.† Brine looked at Travis. â€Å"Will it work?† â€Å"It’s not any more risky than anything else we’re doing.† â€Å"Who’s voice do we use?† Robert asked. â€Å"Who gets the responsibility?† The Djinn answered, â€Å"It must be Augustus Brine. He has been chosen.† Robert checked his watch. â€Å"We’ve got a half hour and I still have to pick up my cameras at The Breeze’s trailer. Let’s meet at the U-PICK-EM sign in fifteen minutes.† â€Å"Wait – we need to go over this again,† Travis said. â€Å"Later,† Brine said. He threw a twenty-dollar bill on the table and headed toward the door. â€Å"Robert, use Howard’s car. I don’t want this whole thing depending on your old truck starting. Travis, Gian Hen Gian, you ride with me.† How to cite Practical Demonkeeping Chapter 31-32, Essay examples

Modern Marketing Strategy

Marketing enables potential customers to know about products and services available in a certain company and thus make them gain interest in those products. The needs of consumers have risen because they now have access to information through the media and other sources Perner (2010, p.2).Advertising We will write a custom essay sample on Modern Marketing Strategy specifically for you for only $16.05 $11/page Learn More Therefore, it is important that a company have marketing strategies that meet the specific needs of the consumers based on the information they have. Consumers are prospective buyers of products and services presented for sale. Consumer behaviour is the conduct that consumers show in buying, utilisation, and disposing of the product and services that they think will meet their needs. Marketing strategy is a method for rendering a successful blend of needs with characteristics required by the consumers within a given market. Knowledge of c onsumer behaviour is very crucial in developing effective marketing strategies or techniques for creating enhanced marketing promotions Clemons (2008, p.3). Research conducted on consumer behaviour is very important for companies because it helps them understand certain matters, which will help them, upgrade their marketing techniques. For example, they would understand why consumers prefer one product to the other, the impact of consumer’s environment to their consumption, and the importance of consumer knowledge in making decisions Perner (2010, p.5). The purpose of this discussion is to describe the reasons for using modern techniques to deal with customer behaviour as analysed by different writers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, an analysis and discussion of several modern marketing techniques is given and finally a description of two Australian compani es that have used marketing techniques to take advantage of consumer behaviour; that is Virgin Australia and BlackBerry is given. According to Erick K. Clemons, consumers have knowledge of products available in the market and this knowledge has profound effect on choices they make when buying. Therefore, specific marketing techniques are necessarily to cope with their purchasing behavior. Alteration in consumer behaviour has made price, product design, promotion, and physical placement and distribution, the major four keys of marketing outdated. Adjustments in consumer behavior are also influencing a reexamination of the use of Porter’s work on the forces that establish competitive strategy Clemons (2008, p.10).The modification in consumer behaviour entails trading out rather than trading up. It is more of satisfying the needs of each client and making wise selection. Modern marketing strategies apply consumer informedness to know the locations where goods and services lack a nd thus make necessarily arrangements to meet the needs of the consumers. It would be a waste of time and resources to present new and special products and services if the clients have no information concerning them, for example their price, location, and specific features of the product Clemons (2008, p.12). Customers can get information on various products and services through the website. With modern marketing technologies, a client is able to discover products and services which would cost less and still satisfy her needs Ayuba (2005, p.98). In addition, the consumer will locate and receive precisely what he or she wanted without compromising her or his preferences.Advertising We will write a custom essay sample on Modern Marketing Strategy specifically for you for only $16.05 $11/page Learn More Further, a client can verify a product and its features. The customer knows that he or she is getting a good product and the marketer is able to obviate th e uncertainty discount Clemons (2008, p.15) According to Molesworth, Nixon Scullion (2009, p.1) giving the example of a university setup, where the students are consumers, and the university a business, the university provides services according to the demands of the consumers. This may lead to a situation where students may just get a degree certificate without adequate knowledge concerning the course Molesworth, Nixon Scullion (2009, p.2). The use of marketing techniques is essential because the needs of students are changing and competition is peaking. Higher Education Institutions train their students for a life of spending through getting employment, a mission of affirmation rather than renovation Molesworth, Nixon Scullion (2009, p.9). Students have changed their consumer behaviour in that they want their course work to open opportunities to their career goals. Vocational courses have become a service bought to enhance opportunities for future employment. According to stude nts and universities, education is good depending on financial growth, and its ability to satisfy the wants of student consumers instead of concepts of intelligent teaching. Job allocation in the industry has led to students focusing on methods that increase their skills according to the demands of industries. Such methods weaken other prospective goals of Higher Education.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, a university has to offer courses that have a connection to the real world Molesworth, Nixon Scullion (2009, p.10). Hyperdifferentiation is a technique where a company manufactures a product that a possible buyer might desire. It involves changing flavours in drinks; alter colours and shape in products, or trade whatever product or service the company decides Businessknowlegesource.com (2010). Information has made this technique possible. Information enables Hyperdifferentiation to create exceptional profits. Another technique that marketers use to satisfy the needs of their clients is resonance marketing. In this case, the company creates exact products and services that match the needs of their customers. In this strategy, a company needs to be well informed about the demands of their clients and how much money the customers are willing to use to possess the products Clemons (2008, p.5). Resonance marketing controls and directs the delivery side of hyperdifferentiation . It is being exceptional in providing the true wants of a customer and minimising the purpose of price in purchasing behaviour. Resonance marketing strategies has generated other new techniques Clemons (2008, p.8). One is fat spot strategies, which utilise their market share for price control and take advantage of their products to guard their price. The British government uses entrepreneurial economic values in Higher Education to minimise costs and satisfy the consumers’ wants. Some institutions of higher learning are applying marketing strategies to draw students by giving laptops, while others advertise courses highlighting prospective jobs associated with such courses. Universities are employing teaching staffs straight from the industry to enhance the network with the industry and restore confidence to future scholar customers. This would guarantee that students receive the skills necessarily to work in the industry Molesworth, Nixon Scullion (2009, p.7). Blackberry C ompany, previously Research in Motion Ltd has introduced BlackBerry 10 Smartphone created to satisfy other needs the customer may have other than business. Their marketing strategy was to design a device that would allow consumers enjoy all features related to both their career life and personal life. They also strategise to modify the current model by eliminating the home button so that there is effortless flow from one application to the other. This company is also planning to offer a large screen without compromising the typing experience in the Z10 McDermott (2013, p.2). For clients who desire to have keyboard typing experience in their devices without compromising the size of the screen they have the Q10. Their marketing plan is to carry out face-to-face presentation of BlackBerry 10 with different categories of people such as public figures and Blackberry fanatics. The other marketing strategy is creating a dozen videos exhibiting each of the main aspects of BlackBerry 10 whic h has been made available to customers though any device. The next marketing technique by BlackBerry is the Keep Moving Projects where they have included a writer, musician, and a film producer. They will be recording in detail how these people have used their BlackBerry 10 during their productive routine McDermott (2013, p.3). This phone addresses the needs of a customer both in a professional and private manner. Virgin Australia is an airline company, which uses marketing strategies to ensure that many customers are interested in their products and services. One marketing technique they have used is to join forces with Tourism Australia and other partners in a marketing campaign aiming at the international youth market. They will apply conventional and digital programs as well as event and support activities to major markets in the world such as the UK, US, and Asia. Reward promotions are another marketing strategy for Virgin Australia Leon Leslie (2004, p.55). The company awards flyer points to customers depending on the frequency of using Virgin Airlines. In addition, the velocity card acquires points based on the purchasing of the customers. In conclusion, consumers have information concerning the products and services available in the market, which in turn affects their purchasing behaviour. Therefore, modern marketing techniques are useful in ensuring that consumers get what they want without compromising their preferences. One of the marketing techniques is hyper differentiation where a company manufactures a product that a prospective buyer might desire. Resonance marketing is a technique in which a company becomes exceptional in providing the true wants of a customer and minimising the purpose of price in purchasing behaviour. Blackberry Company has used marketing strategies such as face-to-face presentation of BlackBerry 10 with different categories of people, creating a dozen videos exhibiting each of the main aspects of BlackBerry 10, and the Kee p Moving Projects where they record in detail how particular persons have used their BlackBerry 10 during their productive routine. Virgin Australia’s marketing strategy is to apply conventional and digital programs as well as event and support activities and use reward promotions to ensure they satisfy their clients. In this writer’s opinion, a marketer should be flexible in terms of developing marketing techniques because the consumer behaviour keeps on changing. It is more important to create products for specific customers according to their needs rather than create products for a general population with no information of what they really want. Reference List Ayuba, B 2005, Marketing: Principles and Management, Shukrah Printing, India. Businessknowlegesource.com 2003 – 2010, How to market to today’s customer, http:/www.businessknowledgesource.com/marketing/. Businessknowlegesource.com 2003 – 2010, How to satisfy your customer’s needs th rough marketing, http:/www.businessknowledgesource.com/marketing/. Clemons, E 2008, ‘How Information Changes Consumer Behaviour and How Consumer Behaviour Determines Corporate Strategy’, Journal of Management Information Systems, vol. 25, no. 2, pp. 13–40. Leon, G Leslie, L 2004, Consumer Behaviour, Pearson Prentice Hall, Saddleback, USA. McDermott, A 2013, ‘Blackberry is no longer just for the suits’, Journal of Advertising Age, vol. 84, no.6, pp. 20-20. Molesworth, M, Nixon, E Scullion, R 2009, ‘Having, being and higher education: the marketisation of the university and the transformation of the student into consumer’, Journal of Teaching in Higher Education, vol. 14, no. 3, pp. 277_287. Perner, L 2010, Consumer Behaviour: The Psychology of Marketing Assistant, http:/www.consumerpsychologist.com/distribution.html. This essay on Modern Marketing Strategy was written and submitted by user Giana Logan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.